We use PPC strategies to help brands reach consumers at exactly the right time
Our POV
Pay-Per-Click (PPC) Advertising
We help brands in achieving their eCommerce objectives by crafting PPC strategies customised to their unique key performance indicators (KPIs). This ensures that consumers can easily find them when actively searching for their products or services on Google.
However, PPC is more than just bidding on keywords. We take it a step further by aligning intent with ad copy, relevant calls-to-action (CTAs), and creating seamless landing page experiences that yield the best results. Whether we’re partnering with a new brand entering the market or an established brand aiming to enhance their existing marketing mix, PPC marketing is a fantastic way to enhance website traffic, boost sales, and drive conversions.
Campaign Development + Ad Creation
In the world of digital marketing, PPC, or Pay-Per-Click, is a model where advertisers pay for each click on their ads. Instead of waiting for organic traffic, this approach allows you to purchase visits to your website.
Our experienced media and marketing team is dedicated to helping brands make the most of this channel. We achieve this by developing campaigns, refining ad copy, and designing ad extensions for comprehensive campaign testing.
Campaign Implementation + Bid Strategy Testing
When it comes to staying in the forefront of consumers’ minds during active product or service searches, paid search campaigns are a must for brands. At TNAD, we make use of the best media mix in Google Ads to channel qualified traffic to our brands’ websites, supporting them in reaching their targets.
Our specialization includes search engine marketing (SEM) campaign implementation for Google Shopping Ads, Google Search Ads, Display Ads, YouTube, Discovery Ads, and PPC.
Ongoing Campaign Optimisation
Beyond initial implementation, our team places a strong focus on strategic optimizations. We continually update keywords relevant to each brand’s business or services to ensure our presence in relevant auctions. Audience targeting and exclusions help us pinpoint the most qualified consumers likely to convert.
We also offer regular pacing adjustments, refine search query reports, and provide in-depth monthly reporting for success measurement and performance enhancement.
Reporting + Measuring ROI
We assess PPC return on investment (ROI) by examining the revenue generated in relation to the total cost. Our approach includes an analysis of point-of-origin traffic to identify the top-performing channels, as well as tracking cost per lead (CPL) for program efficiency.
We also closely monitor key performance indicators such as overall qualified traffic growth, bounce rate, total conversions, and new sessions.
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