We create and execute email roadmaps that nurture customer relationships
Our POV
Email Marketing Services
No matter the industry, email marketing remains a powerful means of linking brands with consumers. Nevertheless, eCommerce brands can find it challenging to make a mark in email inboxes. Our solution is to develop managed email offerings for direct-to-consumer (D2C) brands, where we blend our business growth knowledge with email best practices to boost revenue and encourage customer loyalty.
In-Depth Audits + Recommendations
With almost 300 billion daily emails, grabbing your audience’s attention is no small feat. But email remains a powerful revenue generator, with an average of 30% of sales credited to this channel.
Our process begins with a comprehensive review of a brand’s email strategy, including auditing past efforts, sharing industry best practices, benchmarking, and developing a roadmap for automated flows and monthly email campaigns.
Email Campaign Strategy
Email marketing is just one piece of the puzzle. Our team takes a holistic approach, creating an email strategy that seamlessly fits into the brand’s wider marketing goals. Through collaboration with the brand’s other channels, we gather insights that guide their email roadmap and bolster their marketing strategy.”
Full Email Programme Management
We connect the findings from our initial audit and analysis with the brand’s objectives to craft a well-rounded email program, covering lifecycle email automations, campaigns, list management, template design, and email pop-ups. We then manage the program’s implementation and ensure the ongoing execution of the email marketing strategy
Monthly Email Consulting
We’re here to support your email strategies and make them the best they can be. Our team offers ongoing monthly consulting on a wide range of topics, including list management, automated flows, campaigns, email content, template design, and reporting, all following industry best practices and key performance indicator (KPI) benchmarks.
Reporting + Ongoing Optimisation
One of the gems of email marketing that’s sometimes underestimated is its ability to help brands develop effective first-party data segments, which can guide marketing strategies across the board. Email also serves as a powerful tool for enhancing brand visibility and engagement. It enables brands to not only attract new customers but also build stronger relationships, foster trust and loyalty, and even automate revenue generation.
Our approach revolves around measuring success and leveraging data to refine email marketing. After implementation, we’re here with ongoing insights, reports, and recommendations to consistently optimize your email program.
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